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What to do with $1,000

9 for 9 campaign
9 for 9 campaign 9 for 9 campaign 9 for 9 campaign 9 for 9 campaign

Membership Acquisition Campaign

This promotion offered new credit union members a 9% dividend rate on $1,000 for 9 months. The strategy was to attract the type of member that had at least $1,000 in discretionary cash, and lock them into an account for 9 months, giving the credit union the opportunity to engage them for long-term patronage. The 9 for 9 campaigns ran from 2006 to 2009, over which time the membership base grew from 75,000 to 80,000.

Media channels implemented

  • Direct mail
  • Website banner and promo page

Gloria's contribution to project

  • Campaign concept
  • Graphic design
  • Copy writing