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Member Onboarding Program

Onboarding Program

This program was developed to strengthen the business relationship with new credit union members within the first 6 months of membership. The messaging that the member receives is dependent on the products already adopted and their age group.

Media channels implemented

  • Welcome letter
  • Direct mail postcards for 14 products and 4 age groups

Gloria's contribution to project

  • Graphic design
  • Copy writing