Membership Acquisition Campaign
This promotion offered new credit union members a 9% dividend rate on $1,000 for 9 months. The strategy was to attract the type of member that had at least $1,000 in discretionary cash, and lock them into an account for 9 months, giving the credit union the opportunity to engage them for long-term patronage. The 9 for 9 campaigns ran from 2006 to 2009, over which time the membership base grew from 75,000 to 80,000.
Media channels implemented