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Banks just aren't that interested in you

Not That Into You 1

Not That Into You 2

Member Acquisition Campaign

This promotion's target was potential credit union members, age 18 to 28, living in Boulder or Broomfield Counties. The strategy was to convince young adults to switch from a bank to a credit union by mimicking the friend/fan environment of social media.

Media channels implemented

  • Direct Mail
  • Website banner and promo page
  • Social media marketing with landing page

Gloria's contribution to project

  • Concept
  • Graphic design
  • Copy writing

Text:

Banks just aren't that into you

It's time for a healthy financial relationship

Some relationships just feel wrong. Everything seems so one-sided. Your phone calls are put on hold for hours. Free ATMs are few and far between. And “free” checking is only free if your paycheck is direct deposited. Maybe you should make a break from your bank.

Elevations Credit Union welcomes your membership. We’re not-for-profit so our fees are fewer and smaller than most banks. You’ll find low-rates on credit cards and loans* here. Plus, we’re always happy to help you, in person, over the phone or with secure email messaging.

Switch to Elevations. Stop by a branch in Boulder, Longmont, Lafayette or Broomfield.